The Marketing Boutique

Institutionalizing Creativity, Not Without Its Challenges

Published on 2012-02-22 08:38:00

Can anyone really define the creative process? Does it take a specific environment, two people with opposing talents or a single vision to create that unique product that will help to define a certain century? Or, what about your marketing department, what is your expectation from this department in the area of innovative promotional plans or tactics to help you shorten your sales cycle, enter a new market successfully or win a large client?Lately, I've been hearing a lot about cr

Creating a Business Culture of Risk-Taking

Published on 2012-02-21 16:37:00

We need to continue to adopt a business culture of risk-taking. But how can some companies transform the same marketing tactics that is available to all of us into authentic branded experiences, while others simply follow the leader? There are many variables involved in creating a business culture of risk-taking, sometimes it is a single factor like the president of your company who is a visionary, while for other companies there is a product (a chemical like the sticky back in the post-it note)

If Pinterest could....

Published on 2012-02-09 22:32:00

Source: a1.sphotos.ak.fbcdn.net via Rasa on PinterestPinterest is the latest technology in the social sharing platform arena. It is a photo sharing platform where one can select {pin} a photo and place these pins in personally created categories {boards}. It is a good promotional tool for businesses like fashion designers, crafters, cooking blogs, photographers, wedding planners and florists who can showcase their product and service via beautiful photos.Source: google.com via Britnie on Pi