The challenges of and problems with Content Marketing are four-fold:
- What content can interest your potential customers
- How to publish content as you need to distribute content in order to get read
1. What content ?
For one thing marketing and sales organizations across the globe are unanimous about the hardest to obtain are high-quality leads. This is and remains the business world greatest challenge.
High-quality leads are not the business card
Sales cycles are investments
Sales cycles can be long and time consuming. The sales processes are investments of the company: phone calls, emails, conference calls, meeting preparation, meetings with customer, reporting, CRM, internal meetings, price