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Why LinkedIn is superior over Twitter, Facebook or Google+ for business
Social media Twitter, Facebook and Google+ are generic social media. They are intended for the masses as anyone can have a presence and anyone can follow or stay in contact with anybody. On the other hand LinkedIn is by definition restricted to people working in business. Although it can be any business, they are supposed to be [...]
Do businessmen buy brands or solutions ?
Brand versus solution Companies don’t buy. People in companies do. If your company has a problem to solve, would you be looking for: - a solution whatever the brand - a brand that could solve your solution ? If you would be looking for a brand is this because “People never gotten fired for buying IBM (or CA or Oracle)”. [...]
You too will be writing ad copies that sell after this!
Ad writing is an art The art of writing an advertising is gift as it is creating a message that addresses people. Some people have “it” and others don’t. Still following the guidelines below, you too will be writing ad copies that sell! Ad guidelines 1. Know your audience for the ad 2. Start thinking like your audience 3. [...]
