The LEADSExplorer blog

Getting Your Company Into The News For Brand Exposure

SAP and people with autism This made the news: Software company SAP to hire people with autism The reasoning behind: “People with autism also often score high on IQ tests, and SAP thinks they have special skills which can help drive the company

What does mindfulness mean in a sales context

The current mindfulness hype Mindfulness is all the hype now. The focusing of attention and awareness on a moment-to-moment basis, based on the concept of mindfulness in Buddhist meditation is almost everywhere: books, newspapers, TV, radio and the I

Why Content Marketing Matters More Than Campaigns

End of periodic marketing campaigns The great era of periodic campaigns is over as the timing is out of sync with the buyers. Instead people want to find information on demand. This is where Content marketing comes into play as it is always available