The early days of the company website
In the early days of the Internet, when companies just discovered the Internet and when Google was still a start-up, these companies didn’t know what to do with their web presence. What content to publish.
Consumer impulse buys
In consumer business it is almost all about perception of products and brands fueled by marketing in order to be able to sell at higher prices. People buy products of brand names without much rational or reasoning. Many purchase
Content marketing hype
Since several years Content Marketing is the hype of Marketing and the hope of many marketeers. Hence the competition between content to grab your and potential customers’ attention is fierce.
Headers drive the attention