Advertising, sports, music and how it relates to contemporary marketing communications. Here, there, and everywhere. But mostly in..
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The Gaga Phenomenon
Published on 2011-05-30 02:01:00
Upon starting this blog, I never would have imagined that I would be writing a post about Lady Gaga. But last week, something struck me as needing some investigation: Lady Gaga was rated as the most influential person of 2010 in the Time 100 poll.I've always known her to be an unusual and attention-grabbing celebrity, especially when it came to her performances that seem to constantly push the media's limits. But was this really enough for her to be viewed as more influential than the likes of t
Vive Le Football Libre
Published on 2011-04-11 22:23:00
Nike is now the current sponsor for the French National Soccer team after earning the franchise for almost $400 million dollars, according to The New York Times. While I was in Europe, all the Niketown stores, present in every major city, had displays showing off the new kits for the team, along with other gear and collectables. Additionally, they're making a large marketing push across social media, print, and TV.I really dig this TV spot which supposedly features the words from the duel scene
FORZA ROMA
Published on 2011-01-23 21:58:00
One of the things I was looking forward to the most about studying abroad in Italy was being able to finally attend a European soccer match. Being in Europe a few times before, I had always came during the off-season when no games were being played. Finally, I was able to attend a match.On January 6th, we went to the AS Roma vs. Catania game. We had purchased our tickets in the "South Curve" section of the stadium, where the home hooligans stand. We thought that with assigned seat numbers on our