Stomp Your Comp

Do TV Commercials Still Make a Marketing Impact?

Commercials: In a world of DVR, do they still work? Do they still have the power to persuade, engage and awe us? As we see with the Super Bowl every year, the answer is a resounding yes. In fact, when you add in the reach of online video and social m

Content Marketing (Part 2): What Your Website Should Tell People

In our recent blog post How to Create a Simple and Effective Content Marketing Strategy, we outlined a strategy for using the “big three” (website, blog and social media) to drive your content marketing efforts. Today, we dig a little deeper on

Reviewing Three Recent Creative Campaigns from Big Brand Names

Scanning the current marketing landscape, it can be easy to think the well has run dry on creative ideas. You look around and see a lot of the same. But there are always some bold brands out there ready to take a big leap by attempting something trul