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Five social media tricks of the pet industry
Published on 2011-02-24 12:34:41
According to a study released in February by Interclick Inc., word of mouth is a huge factor in fueling the $45.5 billion pet industry. Results of their online survey showed 78 percent of dog owners and 50 percent of cat owners are influenced by family and friends when it comes to buying products, food and supplies for their pets. Price was least important for dog lovers and brand was last for cat owners. Although Interclickâs survey was relatively small with just 569 pet owners respondi
Congrats to Victoria Stilwell for Global Pet Expo honor
Published on 2011-02-23 16:29:44
As the 83rd Annual Western Veterinary Conference winds down here in Las Vegas, the word broke that Victoria Stilwell is the 2011 recipient of Global Pet Expo's annual Excellence in Journalism and Outstanding Contributions to the Pet Industry Award. As a fan of the famous dog trainer, best selling author and star of Animal Planet's television show It's Me or the Dog, I just wanted to congratulate Victoria on the honor. The American Pet Products Association and Pet Industry Distributors Asso
MassMedia Healthcare Marketing encourages Facebooking for a cause
Published on 2011-02-23 13:22:07
MassMedia Healthcare Marketing is fundraising for the Clark County Medical Society Alliance (CCMSA) through Facebook. For every new fan of Facebook.com/MassMediaHealthcare through March 31, a donation of $2 will be made to CCMSA by MassMedia. The MassMedia Healthcare Marketing Facebook page provides useful information on current healthcare marketing trends, interesting stories about the industry and marketing tips and ideas any healthcare practice should know about. The page sustains it
