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With a commodity, innovate big or go home!
Published on 2012-02-09 08:30:33
For every “Apple” type company in America, there are dozens (hundreds?) of companies that operate in a low-interest, commodity realm. Many of these organizations will work hard to develop new products, but lack the ability or courage to do so … Continue reading →
Give – Don’t Sell
Published on 2012-01-26 08:51:37
I’ve been reading several business books lately. Two of my favorites are “The Referral Engine”, by John Jantsch, and “Little Red Book of Selling” by Jeffrey Gitomer. The fascinating thing about both of these books is that they are as … Continue reading →
Empathetic Consumer Understanding
Published on 2012-01-06 09:42:45
I think that effective new product innovation is a result of empathizing with the customer. Traditional market research merely allows you to sympathize with them, and that often falls short. Let me explain. There is a key difference in … Continue reading →
