Set on Stun: Video Game Marketing & Analysis

When Sony Gets It, They Really Get It: Playstation’s Michael Ad

Published on 2011-10-06 23:28:24

I love Sony and I love the Playstation. However, they’re one of the most hit and miss companies when it comes to marketing. One moment, they’re pushing tech specs to...

Gears of War 3: The Marketing Launch Post-Mortem

Published on 2011-10-06 22:44:34

Gears of War 3 is officially upon us and it’s felt like forever since the game was officially announced on the Jimmy Fallon show on April 12, which followed an...

Marketing Ju-Jitsu: tinyBuild Games Uses Piracy as a Marketing Strategy

Published on 2011-09-20 10:34:06

Marketing is a struggle to find balance between sometimes opposing pressures. The company invests in a product to make a profit. The consumer wants to consume a product without feeling...