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Ten Insights on Successful New Product Launch
Published on 2012-02-07 12:39:50
Please click to see a sneak peek of Thursday’s Webinar on The Most Memorable New Product Launch 2011. www.youtube.com/watch?v=pFqVMrYSveM Click below to register for this Thursday’s (2/9) Free Webinar at 2 pm EST:
Most Memorable New Product Launch 2011
Published on 2012-02-02 11:54:56
Sentient recently partnered with Schneider Associates to conduct the Tenth Annual Most Memorable New Product Launch Survey. The results of this study have been published in USA Today and can also be accessed at MMNPL. Despite the large number of new products launched in 2011, there were a few that were especially memorable to consumers. [...]
FIRST THINGS FIRST! USING PREDECISIONAL DISTORTION TO ESTABLISH AND MAINTAIN BRAND PREFERENCE
Published on 2012-01-18 09:18:10
If you’re interested in establishing and maintaining your brand as your targeted customers’ preferred choice (and why wouldn’t you be?), understanding and applying Predecisional Distortion – a behavioral economics irrationality – could be your answer. In this article, we define Predecisional Distortion and describe how you can apply it to establish and maintain your brand’s [...]
