Semantic Argument

What Pepsi should’ve done Next

Pepsi recently launched Pepsi Next. It’s a “mid-calorie” soft drink they’re hoping will stem their decline in sales. Pepsi CEO Indra Nooyi may be “pinning [her] hope on the launch,” but to me the product seems like a rather obvious strategic misfire. Not only have similar products from Coke (C2) and Pepsi (Edge) failed in [...]

Southeast Asia v. South East Asia

Five ideas your brand should steal from Kony 2012

Even in Singapore, far from the mountains of Uganda and the San Diego headquarters of the Invisible Children nonprofit, the #kony2012 viral campaign has spread like wildfire. Despite debate over the movie and nonprofit’s merit, one thing is clear: they “did produce a hell of a video.” Chances are, your company is not a nonprofit. Your [...]