Insights and information about gender marketing, marketing research, and new thoughts on sustainability marketing.
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Three Lessons We Can Learn from Steve Jobs
A recent article on MediaPost News cited a new survey of 265 marketing execs. One insight struck me: in spite of the economic doldrums (or maybe because of them), innovation is top of mind for top marketers. I get that. At this stage of the recession, the time for hunkering down is done. When your competitors are [...]
Moms in Business Conference Coming to a City near You
Red Kite is pleased to be speaking at the Moms in Business Unite (MIBU) conference in San Diego on August 3 at the University of San Diego. We’ll be doing a workshop called Environistas: Selling Green to Women. Women consumers purchase the vast majority of all products and services, and they’re more primed and ready to buy green [...]
Gender Swapping: When the Rules Don’t Apply
For two decades, marketing to women experts have preached about why and how to focus on women consumers – whether to sell computers, cars or chocolate. The message has sunk in with some brands, not so much with others. One thing is for sure: Nothing is for sure. Case in point: I recently spoke at the LOHAS [...]
