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Trust is the New Black (Dress) for Healthcare Marketers
Published on 2010-01-10 16:04:46
Just as Harvard Business School’s Rosbeth Moss Kanter predicted the decline of celebrity endorsements, I celebrated the launch of our expanded women’s health content platform called Real Women on Health! where women are role models for other women “like them”. As HealthyWomen, the Society for Women’s Health Research, the Women’s Sexual Health Foundation and the hundreds [...]
Reinventing Health: Shifting Consumers’ Mindsets to WellBeing
Published on 2009-11-24 21:18:16
This is the ladies crowd at my rowing club, and yes, we’re wearing bling…our first bronze medal at the Head of the Schykill in Philadelphia. We love rowing in the sweep boat together and the sport is less about health and wellness - much more about support, encouragement and “being in the same boat [...]
An Open Letter to the Breast Cancer Community
Published on 2009-10-23 18:30:19
We’ve watched the ad and witnessed the controversy. Now, we’re asking: “What’s next?” Earlier this year, Rethink Breast Cancer released a memorable and infamous public service announcement (PSA) that was seen around the world. Produced with the visual and sensual focus on “boobs” – specifically those of Aliya Jasmine, host of MTV Canada – [...]
