President

Eye on Travel 2012: Digital Marketing Conference

Maximizing the Internet February 29, 2012 1- 5 p.m. Crowne Plaza Hotel1 West Street, Pittsfield, MA 01201 Are you really getting the most out of your digital marketing strategy? New technologies, a changed economic reality and social customers are fueling significant changes for small businesses. By 2015 it is expected more people will be browsing [...]

COLOR: A Critical Marketing Choice

Color stimulates the senses and exerts its power of suggestion. But effective use of color is a tricky business. Read more . . .

Eyes on Website Credibility

What factors do people use to evaluate a website’s credibility? Nope, it’s not what you might expect. Those more objective criteria such as the identity of the site or its operator, privacy policy, customer service policies, sponsorships or testimonials aren’t it. A recent Stanford study showed that 75% of web users admit making judgments about [...]