The homepage and blog of Ryan Lucia. A sales, marketing, branding and management blogger who loves the outdoors, cooking, wine, b..
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I’ve Been Added To Alltop!!
I'm excited and proud to announce that "Plug In, Turn It On and Turn It Up!" has been added to Alltop.com sales blog feed. Please check it out!
Short Hiatus
You may have noticed that I haven’t posted anything new in the last week or so. I’m still alive and well, but I am taking a short writing hiatus to reinvigorate my juices. If you have any topic ideas you’d like me to cover please let me know. Thanks! Ryan Related Posts:The Pricing Objection?Are You [...]
Is Your Product Viewed as a Commodity? – Part 2
Last week I talked about a few situations where commoditization of the product or service you sell may be to your benefit in the sales process. This week I want to take a look at a few situations where you should do the inverse. If your product is already viewed as a commodity you may want to decommoditize (yes, I’m making up a word here) it to give yourself an advantage over your competitors.
