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never lower bar on design client quality
Published on 2011-03-17 09:24:36
IN AN economic downturn, the health of one’s design client roster can become something of an obsession, acting as it does as a barometer for the overall health of the company.With existing design clients and potential clients alike tightening their belts, the danger in a recession is that businesses get panicked into ignoring their own ground rules on who they are willing - and unwilling - to work with. But it’s when the market gets tough that design businesses must redouble efforts not to l
Differentiation… with a difference
Published on 2011-02-08 13:01:35
The Chartered Institute of Marketing (CIM) is the world’s largest organization for professional marketers. Its white paper, ‘Keep calm and carry on Marketing’, is the definitive guide to marketing in a recession. We continue a series of articles based on this paper. PART THREE: Differentiation… with a difference.IN OVER-commoditized marketplaces, it is crucial to differentiate yourself. One way, advises the CIM, is via thoughtfulness of service. “Consider the fact that having the right
Design clients: Avoiding bad clients
Published on 2010-10-04 07:52:13
“IF A CLIENT hasn't bothered to research several consultancies before they chose a shortlist, if they are worried only about price versus quality, if they want a response instantly, if they need to have their hand held throughout the initial process - these are all indicators of how they will behave in future.“It's up to the company to choose what they are prepared to sacrifice or compromise on to make it worth their while working with that client. Never underestimate the bonus of working wi
