This blog will share my marketing learnings and experiences with my current and former colleagues, students and clients, as well a..
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Quantifying the Value of a Facebook Fan
Published on 2011-07-26 12:05:00
I recently came across an interesting article in Advertising Age which quoted a joint study by ComScore and Facebook. The study stated that brand posts actually reach more friends-of-fans, than fans itself which shows how much leverage social media can really have. To use the example highlighted in the article, a Starbucks post to its fan page in May reached about 6.5 million of its 24 million fans. An additional 11 million people were reached by&n
Social Media Use By Generation
Published on 2010-10-12 16:58:00
I've often heard that, "adults don't really use Facebook or other social media" when we have recommended using social media to clients. While doing research for the Direct Marketing, Social Media and E-Commerce class that I co-taught in September at St. Joe's Executive Master's in Food Marketing Program with George Latella, I came across an international study from Deloitte that suggests otherwise (chart below). As of December 2009, almost half of the Baby Bo
Brand Appeal: Degrees of Warmth and Competence
Published on 2010-09-28 14:47:00
For as long as I can remember, marketers have been applying animal or human characteristics to their brands to communicate a "brand personality". But, I don't remember hearing that there was any real "science" behind that. However, a recent study seems to suggest that there is something to it, afterall. In an article in Forbes Magazine, Chris Malone of Relationship Capital Group says, "According to a recent study of more than a thousand repre
