PDA Marketing

Common Mistakes Made When Creating an Information Product

When people purchase information products, it is not because they couldn’t get the information somewhere else for free; in fact, they most likely can. With Google as our guide, the internet is full of billions of websites that offer information at

How to Create an Information Product: Knowledge is Power ... Now Package It!

Everyone is an expert on something. You may not realize it or acknowledge it, but you are quite familiar with some service, activity, or product. Whether you are a horse trainer who has won multiple competitions or a customer service agent at the loc

Low-Cost Internet Marketing Technique

Successful marketing campaigns can be expensive, and cost cutting measures usually lead to lower response rates. Especially in this weak economy, it becomes increasingly important to lower the cost of the campaign while achieving the same, or even be