Thoughts on branding, marketing, advertising, CRM, PR, and life in a social media world.
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The Social Media Lifecycle [Infographic]
Published on 2012-02-11 18:52:02
The purpose of any piece of data you use in your business is to help you make better decisions. These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. Or they can be very complex, such as launching a [...]
Social Media Co-Opts the Super Bowl
Published on 2012-02-04 19:13:26
With more than 100 million tuning in to watch each year, the Super Bowl has long been a mecca for advertisers. Brands have historically unveiled some of the best commercial spots of the year during the game, which they’ve kept under wraps for months. These ads are pricey; not only are production values high (read [...]
Social Media in Higher Education
Published on 2012-02-04 16:14:39
There’s an ongoing debate about the role social media should play in K-12 education. As a result, schools have been especially slow to adopt social technologies. Advocates point to the benefits social media offers students, and critics want to remove social media from classrooms, insisting that there be more regulation. Finding a happy medium has [...]
