With the potential growth for any business through online marketing the ability to manage your customers as become much more critical irrespective of business size. A professional, up-to-date, complete and well managed website, the right products and services, good use of SEO to draw traffic to your site, focussed sales and customer service staff, well-functioning accounts staff all allow any business to compete with major players in the market.
Selling your products and/or services can take many forms, i.e.; to wholesalers, retailers, franchisees, overseas representatives, telesales, through a frontline sales force, direct to customers, mail order, social media marketing, viral marketing and/or on-line through your own website – or any combination of these.
The purpose of this blog is to show you how to use free open source e-mail marketing, that should have basic marketing principles applied to it, so that it fits in with your overall marketing strategy. You also need to ensure that your e-mail campaigns operate within the law so that you avoid spam complaints from consumers.