Title: NowTHINK!AboutIt

Book Review: “Father Joe”

Published on Mon, 15 Mar 2010 08:36:24

Father Joe is a religious book with a very human side, a biography of sorts whose main character comes in late and only dots the printed landscape intermittently but is the one person who makes the story worth reading slowly and more than once. If you are denominationally minded but disenchanted by sectarianism you will love read more..

Email Etiquette

Published on Wed, 10 Mar 2010 09:51:42

Computers and the advent of the internet have literally changed everything. The way we do business, research, watch movies, manage music, play games, create and socialize have been hugely affected by this technology. Communication has never been easier. We can call (Skype), instant message or email anyone in any part of the world from any place read more..

Investing In Foreclosed Property

Published on Tue, 16 Feb 2010 10:37:54

I just spent the last two weeks searching and arranging details for my first home purchase. It was a time consuming process but I learned a lot and hope to share some of that learning with you. I haven’t closed on the property yet and will post information as we proceed but I wanted to read more..

E-Monsters In The Home

Published on Fri, 29 Jan 2010 06:55:13

How much money are you willing to throw away during the course of a day? Not give away or spend or share or lose to a bad investment? I’m talking about money you pull out of your pocket, throw on the ground and walk away from. Maybe we should call that “money left on the ground” read more..

“Give Peace A Chance” Mr. Chopra?

Published on Tue, 26 Jan 2010 11:49:34

The Huffington Post has a habit of featuring well known but sometimes senseless writers. The strategy is good for attracting readers but it fails at the point of objectivity. These writers come with an agenda – usually personal, are not philosophically neutral, offer no specific solution to any problem, real or not, and if one read more..

Discount Marketing

Published on 2009-10-13T23:59:00.000-07:00

THE GUYS in the discount retail that raked in the bucks when the slowdown cast a gloomy shadow over almost every aspect of everyone's financial lives. Organized retail itself constitutes 4.6 percent (around Rs. 55,000 crore) of the total Rs.12,00,000 crore retail sector in India, according to the India Retail report of 2007. Of this, 48 percent is contributed by sales of footwear, clothing and accessories.Further, according to a McKinsey report, 40 percent of branded apparel sale in India come f read more..

3 tips to connect with your online customers

Published on 2009-10-13T05:08:00.000-07:00

BloggingThis social tool has been around for a long time, but most people still miss the bull's-eye when it comes to launching a blog as part of their website. The real reason to launch your in-site blog is to connect with your audience. The power of the blog is that it gives visitors the ability to comment. Additionally, your blog should be a space to encourage discussion and share your knowledge, not a long sales pitch on a new product or service. Blogs do not have to be 1,000-word posts full read more..

5 Brand-Busting Mistakes to Avoid

Published on 2009-10-13T03:59:00.000-07:00

Mistake No. 1:Equating branding with communications. Yes, branding includes communications. But if your branding strategy is all about messaging and advertising and nothing about business strategy or people, then you won't be able to deliver on your communications. If you have lousy customer service, telling people it's great will only drive customers away faster. But investing in training and infrastructure to improve service will enable you to market your great service and still look yourself read more..

3 Steps to the Right Marketing

Published on 2009-10-05T22:55:00.000-07:00

Pinpoint your target market. Start by writing a one- or two-sentence description of your ideal prospects. This handy target-audience profile will be indispensable as you evaluate each potential marketing tactic. If you’re targeting consumers, base your profile on demographics including their gender, age, and any other qualifying criteria that are important to you. Does household income matter? What about the number of children in the household, or the kind of car they drive? If you’re market read more..

Online Ad Deals

Published on 2009-10-05T09:28:00.000-07:00

Use these lean marketing tactics to grow your business during lean timesThe internet is humming with great ways to advertise your business on the cheap. Since the economic downturn many major websites have seen ad sales decline, and they're ready to make a deal. Here's an arsenal of low-cost online marketing tactics for lean times:SEOOne of the cheapest forms of online marketing is to improve your company website's search rankings on portals such as Google and Yahoo!, Sarah Baehr, a vice preside read more..