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Mastering the Art of the Content Marketing Interview
As Content Marketing develops, grows and, ultimately, becomes more necessary for online marketing success, it becomes more and more obvious that content creators may need to step outside their comfort zones. They need to start interviewing real, live people and become masters at it.
20 Questions to Ask Your B2B Leads, Prospects and Customers
In a previous post, I asked the question, "How well do you know your B2B buyers?" Gathering information on your buyers is your responsibility, not theirs. They may or may not volunteer critical information during the buy cycle, but chances are, they won't offer any more than they need to. So, it's up to us to craft our lead generation, lead nurturing and sales process to qualify our leads and develop them into prospects and customers. It boils down to asking the right questions at the right time
Why Content Marketing Works No Matter the Length of Your Sales Cycle
Content Marketing has been widely accepted in the Internet marketing world, regardless of industry or sector focus. In fact, roughly 80 percent of marketers use Content Marketing in their programs, according to HiveFire’s B2B Marketing Trends 2011 Survey, and 9 out of 10 B2B marketers are using Content Marketing, according to Content Marketing Institute’s 2012 Benchmarks, Budgets and Trends. But each industry has its own sales cycle length, ranging from one day to one year or maybe e
