Thoughts, observations and feelings about text messaging reference, library 2.0 technologies, business, social media and marketing..
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Text a Librarian Marketing – New Business Card Template
Published on 2012-02-16 17:52:43
Hello! We just had a customer ask for an updated business card template to market their Text a Librarian service, so we wanted to share it here. As always, there are a handful of digital assets and templates in the patron marketing materials section of your account, but here’s a business card template. It uses [...]
Library Thought Leaders Q&A: Aaron Tay
Published on 2012-02-16 12:05:10
Today’s Library Thought Leader is Aaron Tay, Reference Librarian with the National University of Singapore. As you know, the theme of this Q&A series is “Patron Relationship Management” or PRM. What areas of PRM are you seeing where libraries can benefit the most? To me Patron Relationship Management refers to tracking, managing of customer/patron needs [...]
10 Digit Texting Number Spam
Published on 2012-02-15 17:30:48
I absolutely HATE text message spam. It puts a bad mark on an industry that, for the most part, has companies who work hard to abide by the requirements created by the mobile carriers, the CTIA (International Association for the Wireless Telecommunications Industry) and the MMA (Mobile Marketing Association). Plus, I get about 1 spam [...]
