A CYNICAL, SARCASTIC BLOG WITH A SENSE OF HUMOR ABOUT FREE-WILL, CHOICE AND THE MIND OF THE CONSUMER
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Riding The Wave
Published on 2009-12-01 09:52:00
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Segmentation by imprints
Published on 2009-12-01 08:01:00
Up until now, I tried to explain that we are all robots. 85% of human behaviour is programmed. Life functions on automatic pilot. So, what are we going to do with it ? If we leave the robot ethics aside, how can a marketer use this knowledge ? - Most crucial knowledge is to know how programing takes place We can roughly categorise the programming stages into four: 1. Bio-survival stage (infant) 2. Emotional stage (toddler) 3. Symbolic stage (child) 4. Socio-s
Free Will vs. Marketing
Published on 2009-11-28 07:06:00
The biggest myht of all times is free will I guess. Before I come to that I will inject a little bit nostalgia to this article.When I was working for Toyota back in the days, there was one interesting method to uncover the source of any problem faced. It was called "5 why". Simple as it seems, it holds a deep wisdom in itself. 5 is just a symbolic number, the aim is to reach a point where you won't need to ask another why to fully clarify the matter. Root cause analysis is another name for it, h
