A B2B marketing blog about real-life lessons, opinions, and observations when selling high tech.
| Home | My Account | Directories |
7 Classic Postcard Mistakes
Published on 2011-01-25 09:00:00
Despite questionble rental lists, poor industry response rates, and tiny real estate with which to put your message, marketers continue to use postcards. I can't offer much help in the way of finding reputable lists, but I can help you avoid these classic DIY postcard mistakes: Postcard DIY problem #1: Too much text. Your postcard campaign is doomed if you think you can "squeeze in" everything you want to say by reducing font size and eliminating whitespace. What you'll end up with is a cluttere
MarketingSherpa's Misdirected Blame
Published on 2011-01-24 16:57:00
Daniel Burstein, Associate Director of Editorial Content at MarketingSherpa pitched an extreme idea in his blog late last year: "Public Relations: The best press release is no press release." Catchy title, but misdirected, because his arguments agaist the press release have nothing to do with the press release itself. His beef is with the content inside. It doesn't matter what you call it. Letters, press releases, queries, and so on will get tossed in the trash if you don't write to your audien
Social Media Doubters Beware
Published on 2011-01-20 09:13:00
If you don't take the time now to become familiar with the likes of Twitter and Facebook soon, you risk extinction like the dinosaurs. The dictionary gods (Oxford and Merriam-Webster) recently added these social media-inspired words to their vocabulary: * friend v.To add to a list of personal associates on a website. * microblog v. To post very short entries on a blog. * social media n. Websites and applications used for social networking. * tweet n. Posting made on the social networking site Tw
