Management Punditz

Does Product Life Cycle means anything in the Indian Automotive Space?'Tried & Tested' - the most important attribute affecting the purchase decision of Indian consumer. Don't believe me? - have you ever seen the santros, the indicas, the altos and the boleros proudly plying on Indian roads and with increased numbers everytime you step on road. Maruti 800 still is sought after by many Indian homes and we do not see any automobile replacing its legacy.Product Life Cycle defines that at a certain

Channel Strategy

When asked to any commodity selling enterprise on what is the most important enabler for the growth - the answer has always been - "Channel Partners". Name the topmost Cement, Cola, FMCG or Retail Company - you would see one thing in common that they have the best channel & distribution network. The funda remains much similar in case of Automobile OEMs - Hero Moto Corp & Maruti Suzuki have over 4000 and 5000 Sales Touch Points and they are the numero uno Bike & Car OEM in India. Garnering a netw