GE AccessFrom 2000 to 2007, I led web strategy, branding, identity management for GE Access' 600 page website, supporting marketing initiatives with web content updates, corporate minisites, and e-marketing campaigns. About.comAs editor of About.com's Contemporary Literature website, I manage a nationwide staff of writers, write and/or edit all articles, blog regularly, and determine strategy for this content-rich destination for readers. Skyway SystemsLed website design and content as well as the design and development of all marketing and instructional collateral for a telematics start-up. Beyond 5280Wrote and edited all website content for Beyond 5280. Bota of BoulderDesign and delivery of half page advertisement for use in Wend magazine Dominos PizzaWrote and edited web content for Dominos' employee-focused money management website. Financial Literacy SummitManaged marketing, advertising, and panelist participation for international financial literacy event at the Federal Reserve Bank of Chicago Practical Money SkillsWrote web strategy and directed content and website architecture for the redesign of Visa's Practical Money Skills website. Led a team of writers in writing and/or editing all copy on the site.
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