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The New Rules: A Power Shift Re-Shaping Media

Published on 2010-07-05 09:34:00

(republished from the July/August 2010 issue of Broadcast Dialogue Magazine)John Parikhal, CEO of Joint Communications and author of The Baby Boom says there’s a power shift going on that’s re-shaping the media. As a result, old rules are being changed and new ones are being created.The good news is that media can profit from the shift.Five trends shaping everything are:The demographic disconnect. The demographic shift is from young to old. For the first time, Canada is now producing more ol

Social Networking vs Email

Published on 2010-05-07 12:28:00

As social media has risen the last 5 years, email has lost its leadership for online correspondence, both for overall usage as well as for time spent.In the latest Morgan Stanley Internet trends report, it contained this eye-popping chart:Social networking keeps growing and growing while time spent using email is flat. While email won't be going away anytime soon, more and more of it is getting repurposed just for heavier official or corporate/business documentation or simply just for spam.Anot

SF Chronicle: Facebook now directs more online users to portals than Google

Published on 2010-02-15 16:45:00

Facebook keeps on growing its influence. Looking at some of the latest comparative online web traffic analytics, Facebook is nearly as big for generating daily unique visitors as either Google or Yahoo (click here for Compete.com's results).And now the San Francisco Chronicle reports Facebook directs more online users to the major portals (like Yahoo and MSN) than Google.That's big. And that's big influence. Which explains why Google is feeling threatened by social media's powerful growth lat