InvestmentPal Blog

Social search doubles importance of social media marketing

Socialization of search: In December 2010, Matt Cutts from Google confirmed the use of social signals in Google search rankings.  A year later (January 2012), Google introduced “Search, plus Your...

Top 10 social media marketing questions

With more than a billion users on social networks, social media has become a marketing channel businesses can no longer ignore. To date, this blog has focused on the why, who, and how of social media...

Email vs social media compliance & adoption timelines

These are eventful years for financial services social media.  In 2010, FINRA 10-06, a key guide on social media compliance, was issued.  The following year, Morgan Stanley allowed its brokers to use...