A marketing research practitioner's examination of some of the interesting facets of the survey research business.
| Home | My Account | Directories |
Who's reading Inside Market Research?
Published on 2011-06-04 10:11:00
Last month, we passed the sixth "candy or iron" anniversary of Inside Market Research without much fanfare. While the blog was launched in May 2005, it wasn't until April 2006 that the Google Analytics monitoring widget was installed. I'm a big fan of Google Analytics and other web traffic tools (like StatCounter). These tools allow a publisher to learn more -- often times much more -- about who is visiting the website and how they're using it.For the 5-year history of the Analytics-enabled b
Trusting results of product concept research
Published on 2010-11-10 21:01:00
Any quantitative study that tests purchase interest in a new or unfamiliar product concept will produce results that are likely to be questioned or doubted by even those who designed the study. At my current employer, the Market Research team has made great strides and taken considerable effort to try to normalize the variance that occurs in estimated take-rates from product to product, study to study. We've done this by:Creating standardized wordings for questions capturing interest and purchas
The importance of competitive bidding
Published on 2010-10-10 09:10:00
When businesses seek to conduct impartial research about a subject near and dear to them, I think it's an important practice of good governance to obtain competitive proposals and quotations from at least three reputable vendors.I don't think it's good practice to allow "the new guy" to wire the contract to his former employer, then when publicly called out about it, to ignore the problem entirely. It would seem that the world's fifth-most popular website doesn't see things my way.Congratulatio
