Innovation Point of View

The Role of Consumer Research in Making Innovations That Inspire

The Making Innovations That Inspire webinar, held on March 19, explained how to get more innovations to market and the role consumer research can play in doing so. The session featured a presentation from Jason Brown, President & CEO of Vantis, Ipsos

Are Consumer Shopping Habits About to Change with a “Personal RFP”?

Traditional consumer shopping habits place the responsibility on us to find companies that will offer the product or service we want to buy. But now, a number of innovative companies are hoping to turn that model inside out so that the sellers have t

How Outcome-Focused Market Research Can Drive Business Results

If you have ever done or reviewed marketing research, how often have your reactions fallen into the following categories? This totally misses the boat Maybe it’s good, but I don’t think  anyone will get it It’s a nice confirmation of things we