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How to Become More Efficient at Industrial Social Media Marketing
Anyone who knows me knows I'm ALL about efficiency. Anything I can do to save time or streamline a process in my life merits consideration. Sometimes I think that TIME is the most precious commodity in our modern lives, particularly when it comes to the life of an industrial marketer. Often, the individuals I work with who are responsible for marketing are also constantly on the road meeting with customers, managing large groups of people, and even fill the role of "general manager." I recen
How to Engage on LinkedIn - Part 2
Have a Group strategy The first and most basic way to engage with others on LinkedIn is really pretty simple: join groups where your potential customers hang out; check in regularly to see what discussions you can contribute to; make yourself known within the group. This is obviously harder in the mega groups with thousands and thousands of members. Although many of these groups provide valuable insight and knowledge through their discussions, I see their purpose primarily as providing a muc
How to Engage on LinkedIn - Part 1
When people tell me they don't understand how LinkedIn can be used as a sales tool, my response is, "what have you been doing to engage?" That usually gets a blank stare for a few seconds, and I add, "Do you belong to any groups? Do you monitor conversations in the groups where your customers are?" Most LinkedIn "how to's" will also site the LinkedIn Answers forum as a way to engage and network, but I don't see much potential there for industrial / manufacturing companies. In fact, they
