The market has changed, the customers have changed, why should consumer insight be the same? Marketing Research/Consumer Insights ..
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IKEA Responds
Published on 2012-02-20 10:15:56
IKEA Responds to the #IKEAfoodFAIL Post [IKEA has just sent a second response to yesterday's blog post as well as an answer to my subsequent request to clarify an article in Swedish business paper SvD, which stated that IKEA was planning to reverse the decision to carry only IKEA branded food. Their verbatim explanation below.] Hello Tom, Thank [...]
IKEA Food Fail
Published on 2012-02-18 17:48:26
Should Micro Segments Matter? (Random Waxing on Text Analytics and Brand Equity) In 1638 the New Sweden Company established a colony on the Delaware River. Between 1846 and 1930 roughly 1.3 million people, about 20% of the Swedish population at the time left the country, the majority for the USA. By 1900, there were close to [...]
Social Media and Text Analytics Webinar
Published on 2012-02-13 09:59:15
Free Social Media and Text Analytics Webinar Discussion This Wednesday at 2:00EST I’ve agreed to take part in a social analytics webinar. The webinar is free and I understand space is limited and there are already about 500 registrations. While the discussion will be broad we’ll be saving room for audience Q&A and I hope we’ll get [...]
