Florida Small Business Blog

It was amazing to see all of the buzz that the recent free agency of LeBron James has created in the sporting world, but it is also interesting to evaluate the corollaries between the Lebronathon and the marketing small businesses try to engage in. Here are two takeaways your business can learn from the LeBron James decision: 1) Let Your Excellence Demand Attention- LeBron James was able to do something that most small business owners wish they could do, command the attention of the worl

Running an Effective Facebook Promotion?

Published on 2010-05-19 16:07:00

It is always interesting to watch and see which social media promotions seem to work and which seem to not generate as much interest as the promoter would like. What are some of the keys that a company or individual should keep in mind when starting a promotion and how can they increase the odds of effectiveness? Let me use a promotion that I currently am taking part in to demonstrate some key principles: 1) Keep it simple I decided that I would enter in a promotion that the

South Florida Small Business Spotlight: Legens Publishing

Published on 2010-05-14 08:40:00

This week, the spotlight is on local publishing company, Legens Publishing. Enjoy getting to know this Miami small business. If you or someone you know should be spotlight, feel free to send me a message at: www.corallaw.com. What is your business name? Legens Publishing How long have you been in business? One year What industries do you serve? Bookstores and Internet-Interactive children’s website What motivated you to start your own business? Business develo

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