A blog about the intersection of event marketing, experiential marketing, entertainment marketing, digital marketing and social me..
| Home | My Account | Directories |
Social Anticipation: Using the Intention Web for Experience Marketing
Published on 2010-06-22 18:30:54
Event and experiential marketers seem to have been focused on using social media as a sort of historical record of their activities, posting content, including transcripts, photos, videos, Powerpoint presentations etc. after the fact. Otherwise, the community has begun to embrace the now, talking about what's happening on Twitter, Facebook and the like, by promoting and encouraging attendees to share their personal experiences real-time during speaking sessions, concerts and brand experiences o
9 Anti-Social Behaviors: Oscar’s Guide to Social Networking at Events
Published on 2010-06-01 08:41:21
There are some who believe that integrating social media into your events and experiences is critical to being relevant in today's connected society. To this I say, Bah! Who needs it? Here are 10 anti-social behaviors that will ensure your events and experiences die cold and alone.9 Anti-Social Behaviors: Oscar’s Guide to Social Networking at Events is a post from: Experiential Marketing 2.0
The Art of Experiential Marketing
Published on 2010-05-25 12:27:04
Sun Tzu wrote in The Art of War: "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." The same holds true for any experiential or event marketing program. If you want to breed success, it is critical you create and work within a strategy. Here are some tips for creating a strategic framework that will help you rally the troops and march onward toward victory. The Art of Experiential Marketing is a post from: Experiential Marketing 2.0
