Event and experiential marketers seem to have been focused on using social media as a sort of historical record of their activities, posting content, including transcripts, photos, videos, Powerpoint presentations etc. after the fact.
There are some who believe that integrating social media into your events and experiences is critical to being relevant in today's connected society. To this I say, Bah! Who needs it? Here are 10 anti-social behaviors that will ensure your events and
Sun Tzu wrote in The Art of War: "Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." The same holds true for any experiential or event marketing program. If you want to breed success, it is