Elaine Fogel - Totally Uncorked on Marketing

Marketing musings for nonprofit organizations and businesses by Elaine Fogel

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Marketing musings for nonprofit organizations and businesses by Elaine Fogel
URL: http://elainefogel.net
Added: October 02, 2010
Authority: 49.5014
Type: Blog
Language: English
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Are You Really Reading LinkedIn Profiles Before You Send Marketing Messages?

Last week I received a LinkedIn message from another marketer pitching his content marketing tool. The message content sounded like recipients are small business owners who need help with content marketing. Really? Since my expertise includes conten

Do You Know How Long to Make Your Email Subject Lines to Win Opens and Clicks?

Many of us work hard at producing our business or nonprofit email marketing communications. But, if few recipients open our messages and click our links, what's the point?

Do You Treat B2B Customers Like Consumers to Win Their Online Business?

If your company's target market segments include other businesses, how are you treating them online? Do you view their buyers differently because they represent organizations, or do you treat them like individuals?



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