Doodleopes™

In any direct mail campaign, it is important to have a decent list of people to send your mailer out to, but 98% of the time, these prospective clients won’t even respond. Unfortunately, a surprising 44% of recipients won’t even open your letter – it will go straight into the trashcan. So, the question remains – what is the secret to getting your direct mail not only opened and responded to but also to provide quality sales leads? In my many years of owning my own marketing firm, I have

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Published on 2009-08-14 09:52:00

Check out all the articles Andrea has written:Andrea Ratajczak's Contributor Page - Associated Contenthttp://www.associatedcontent.comuser/541733/andrea_ratajczak.html

Steer Clear of Common Direct Mail Characteristics

Published on 2009-08-14 09:15:00

Did you know the average person only receives 1.5 pieces of personal mail a week compared to the 10.8 pieces of direct mail they receive? Naturally, then, a person would be more excited to open a piece of personal mail than mail from the local restaurant or contracting company. As marketers, however, it is our job to try to make direct mail feel more like personal mail than just an advertisement. When our computers catalog certain e-mails as junk mail, they use distinct characteristics of an a

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