Doing Good for Business

The Overconfidence Obstacle

A few months ago, we wrote about “The Humility Hurdle”, which addressed the reluctance of some CEO’s and companies to herald their CSR and philanthropic practices publicly, as a result of corporate ‘modesty’.  On the other end of the spect

CSR is no longer a bandwagon. It’s a standard.

The recently released Cone Cause Evolution Study makes it clear that in the eyes of consumers there can be absolutely no doubt about the importance of CSR. In fact, the data would seem to indicate that on many issues, positive … Continue readin

To compost or not to compost

So, I was going to write an article about Frito-Lay/SunChips’ new biodegradable bag (which I purchased for the first time last week), and to initiate a discussion about whether or not, from a cause marketing point of view, the company … Conti