Digital Chili | Steve Barnes | Marketing Leadership in the Digital Age

How Inspired Leaders Exploit the Digital Power Shift

Published on 2011-02-12 12:19:50

As digital technology and social media reshape our lives there is an unprecedented opportunity for business leaders to harness and unleash the forces of attraction and influence, but if you’re a leader adopting these technologies at your company, don’t get … Continue reading →

Social Media ROI – Show me the Money!

Published on 2010-08-12 08:06:09

There is little doubt now that social media is a necessary piece of any corporate marketing mix. The bigger question these days seems to be “how do we monetize social media?” Real examples of a financial Return on Investment (ROI) from … Continue reading →

Geolocation: Marketing Nirvana or Real-Life Disaster?

Published on 2010-07-22 11:30:19

The new Gold Rush for geolocation services is hot and for good reason. But will the risk of being scorched be worth the rewards?   Geolocation is more than just the tech buzzword of the year. Location relevance bridges the gap between virtual and real-life … Continue reading →