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How to properly calculate social media ROI
Published on 2012-02-17 06:11:04
The problem much of the world is having with social media is how to gauge its value. Everyone knows there is value to be had, but measuring it is proving to be tricky. CFOs are tearing their hair out and driving CMOs crazy with demands of financially quantifiable returns. The truth of the matter is that social does not quantify in a straightforward manner. Businesses must adapt. The answer, for me, is that social engagement, reach and more ethereal social quantifiers like trust and authority (co
Seriously! Stop throwing money at SEO
Published on 2012-02-16 03:11:32
If your website or blog is not completely dreadful, then any money you spend on SEO is wasted. SEO, as an industry, is the result of poor website development in the formative stages of the Internet. If search engines couldn't index a blog or site properly, then that site was at a disadvantage. Since search was the only game in town, "SEO experts" popped up overnight to meet a demand. The demand was created by businesses looking to attract... well, more business... from the Internet. SEO was a p
Content: Where's the return on investment?
Published on 2012-02-15 23:58:03
SEO has a lot to answer for. Primarily, the fact that the Internet is awash with redundant, duplicate, plagiarized and otherwise useless content. A result of individuals and organizations trying to increase their online visibility and organic search traffic. Everyone has been told that "content is king", but almost without exception, the wrong reasons have been cited. It is worth investing time and effort in creating content, but probably not for the reasons you think. If you have spent hours c
