Helping "C" level executives improve their management of Information Technology and IT people in business.
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The Crisis in Marketing
Published on 2009-12-18 18:50:12
Marketing is in crisis. The tough economic climate has shrunk marketing budgets while marketing has simultaneously become the main point of focus for the company’s survival, with everybody looking to marketing to generate new business and keep them on top of the latest trends and tactics. Marketing professionals are stuck between a rock and a hard place and are being told “Do more with less, and prove to me that it is working”. read more
Technology Outsourcing Trends - Business Day Insights
Published on 2009-09-04 07:15:44
Business Day Insights 3 September has a few pieces: Stephen Cohen says Everything can be done online! I like the way he thinks. Grant Bodley, GM for Teamsource says, Boundaries are blurred between the client and the service provider. Agreed, today's SP needs to work inside the client on the business rather than at arms length and in the business. John Jenkins says, Companies are seeking the best deal for differing elements from numerous outsourcers. Multi-sourcing is gaining popularity but t
E-Learning Market Update (June 2009)
Published on 2009-07-02 07:56:45
E-Learning Market Update (June 2009) Is the business model of the future one where the customer no longer pays? This is the idea put forward in a new book by Chris Anderson. We explore his ideas in our market update this month and the implications for e-learning. Chris Anderson, editor of Wired and author of The Long Tail, is at it again. His new book's entitled Free: The Future of a Radical Price. The core of the book is based on an article he wrote for Wired magazine. The book is not available
