Customer Service Makes the Difference

It rains a lot in Oregon so wipers are pretty much a necessity. Watching them go back and forth one afternoon got me to thinking, “I wonder how many cars are made today that do not have intermittent wipers?” I suspect that the answer is very few if any. Were Low – Medium – High not sufficient? Certainly better than On/Off as an option. How many of you would trade in your intermittent wipers for a “standard version with 3 speed settings? Yeah, me too. I like my variable speed opt

The Role of Social Media in Simple Terms

Published on 2011-12-28 11:46:00

Wind the clock way, way back. Look at retailing before telephones and radios. Customer service was a personal experience that happened at the place of business. Want to visit with other customers, visit with your neighbors as the smaller towns all supported the local merchants and the merchants generally listened or went out of business. Wind the clock forward and retailers are on a steady path to greater and greater levels of isolation with their customers. Most retailers today have no rea

Social Media: Where’s the integration?

Published on 2011-11-23 00:25:00

Like many of you, I have a Facebook page and a Twitter account. I cannot say I am an active user of either system but I do occasionally take a look at what is being posted. What amazes me is that I have friends who are only reachable via their Twitter handle or a private FB message. This situation has really stumped me lately; how do you reach someone on Twitter or FB if you are an e-mail user? It strikes me as totally arrogant that Twitter does not have the sense to create a simple gateway

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