An Oxfordshire copywriting blog provides sales writing tips. The Word Well delivers copywriting and marketing to SMEs throughout t..
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Do You Make These Serious Website Errors?
As a web copywriter, I’ve seen oodles of websites. From flashing, multi-coloured shockers that rival Blackpool’s lights, to the minimalist approach sporting one word per page. Some draw me in, so I linger for a while… Some don’t, so I … Continue reading →
Are You a Headline Act?
The simplicity of Apple’s iconic tagline ‘Think different’ is as relevant today as it was in the 90s when Steve Jobs first coined it. Visit the Apple store now, a stunning close-up of the latest iPad, along with a smart … Continue reading →
Does Your Website Copy Really Speak to People?
Reach out with words “You never really understand a person until you consider things from his point of view – until you climb into his skin and walk around in it.” These words resonated with me 30 years ago when … Continue reading →
