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Great Content isn’t About You
Published on 2012-02-22 10:10:37
Many content writers spend so much time focusing on what their site can do for their business or career that they forget about their audience. It may be counter-intuitive, but the most important person to the success of your blog isn’t you. It’s your reader. You may have written the wittiest, most insightful post of [...]
The Importance of Outbound Linking
Published on 2012-02-15 10:04:39
In the online world there are two types of links you need to know about: inbound and outbound. It’s not hard to see why inbound links matter—they draw visitors in. But many SEO marketing professionals overlook the usefulness of outbound links. Don’t be one of them. An outbound link is simply a link from your [...]
3 Reasons Press Releases Matter
Published on 2012-02-08 09:55:49
Press releases are the ugly step-child of the online media world—often neglected, under-appreciated, and completely misunderstood. Many small business owners fail to take advantage of the wonderful benefits offered by this old media standard by assuming it no longer has a place in the online media world. Nothing could be further from the truth. A [...]
