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Small Business Success Story: K2
In 2009, Kevin Haag climbed a steep set of stairs to an ugly industrial room. From the top of these stairs, Kevin looked down and saw possibilities that only an exercise nut that believes in “the basics”—not fancy machines—could see. Drawing from his professional and personal experience, Kevin had an idea for something unique in [...]
The Inside Scoop on Launching Your Startup on Kickstarter
In April 2012, Eric Strasser raised $60,000 to support production of the tiltpod— the first pocket-sized iPhone stand to take perfectly framed photographs anytime/anywhere. Later this year, Sylvia Marino and Cheryl Kellond, Co-founders of Bia Watch, raised more than $400,000 to help get their startup off the ground. Eric and Sylvia recently shared their experiences [...]
Where Do Good Ideas Come From?
In order to be promoted at Procter & Gamble— where I honed my marketing skills— my brand management colleagues and I had to create original ideas for promotion, advertising or some other part of the marketing mix. Innovation was prized for its commercial value and was built into the fabric of the company’s culture. My [...]
