Buyer Persona Insights

Getting to know your customers at a deep level is the imperative for many of today's CEO's and CMO's. This blog is intended to ..

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Getting to know your customers at a deep level is the imperative for many of today's CEO's and CMO's. This blog is intended to offer perspectives on the use of Buyer Personas for gaining real buyer insight and how Buyer Personas are being used to shape marketing and sales strategies inorganizations today. This blog is sponsored by Goal Centric, a leading strategy consulting and advisory firm in buyer insights and buyer persona development. Visit us at www.goalcentric.com.
Added: April 07, 2010
Authority: 45.0047
Type: Blog
Language: English
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Buyerology Now Blog on New Web Site

Published on 2012-02-08 18:28:44

After several years of using Typepad for the Buyer Persona Insights Blog and renamed Buyerology Now Blog, I have now incorporated the Buyerology Now blog into my new web site for Buyerology. Thank you all for supporting the blog and...

One Thing That Can Get You From Here to There in 2012 and Beyond

Published on 2012-01-10 18:30:00

In the world of B2B management, there are numerous head scratching efforts going on as we peer ahead into 2012 and beyond. Primarily, it has to do with how to get from here to there. One of the issues faced...

5 Ways New Buyer Behaviors Are Impacting B2B Sales

Published on 2012-01-04 15:30:00

For many in B2B sales, from senior leaders to sales representatives, it may be a discouraging time. If you follow conventional and social media closely, the storied demise of sales has been told many times. You probably could buy a...



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