Building online communities for business

Don't Ask Community Managers To Be Strategists

Published on 2012-02-13 06:46:24

The enterprise community manager position is sometimes termed a "jack of all trades" role. I know -- I've said it myself. But I think we're starting to take it a bit too far. Over the past few weeks I have participated in a suite of webinars and talks about online communities and their growing role in functional areas such as customer care. I have listened to, and debated with, countless community management specialists about community management best practices. I've heard a lot about keeping b

Does Your Company Inspire Trust? How Online Communities Can Help!

Published on 2012-02-01 06:35:08

Just the other day, I said to my 10 year old daughter ‘trust is hard to win and easy to lose.’ She was having a tough time with a good friend who had done something jerky, and she wanted to know if she should trust her friend again just because she was being nice. Once trust is broken, it takes time and evidence to repair the damage. That’s why it’s always best to behave in an honest and trustworthy manner, rather than endeavor to rebuild bridges. While school girl antics usually come an

Community Managers, Unite!

Published on 2012-01-23 18:00:21

 Happy Community Manager Appreciation Day (#CMAD)!  As I sat down to write a blog post dedicated to celebrating community managers - this fantastic, rewarding and often misunderstood profession, I realized that there are few professions (and professionals) as impassioned as a Community Manager.  Left-brain, right-brain, artist, scientist, pioneer, organizational change agent - the job is all that, and more.  So, in lieu of trying to write about my appreciative thoughts toda