Learn how to own your name in Google search results and promote your personal brand through low- and no-cost social tools.
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Personal Branding Gets Wet
Published on 2010-07-08 09:12:00
This week, I would like to pose a question: Does personal branding limit people’s willingness to express themselves freely or teach us a lesson in common sense?I ask because I was faced with a recent situation that got me thinking about this question. I frequently swim during my lunch break. There is a gym located across the street from my office, and it usually goes smoothly when I try to get in some midday laps. Earlier this week, things didn’t go so well. The pool, according to the p
Take a Personal Branding Vacation
Published on 2010-07-01 13:02:00
If, as they say, all work and no play really does make Jack a dull boy, I sure wouldn’t want to be managing his personal brand. I’m not saying there’s anything wrong with relentless dedication. I am, however, suggesting that a little vacation away from your online personal branding efforts could be just the thing you and your brand need.Unless you are in the early stages of building your personal brand platform, actively prospecting for a new job, or trying to clean up less than flattering
How to Optimize Your Facebook Profile for Non-Friends and Google Searchers
Published on 2010-06-17 10:33:00
With Facebook, it’s easy to promote your personal brand to your friends. But how can you use Facebook to make a favorable impression on the rest of the world? You could make your profile completely public—problem solved. Right? Only if you can live without any privacy controls.If this kind of exposure leaves you feeling squeamish, there is another simple way to promote your personal brand. It involves manipulating your Facebook profile to control what shows up in Google search results
