Bryan's Marketing Blog

How To Grow Your Brand & Market Share

Published on 2010-04-22 06:31:00

Marketers and CEOs, how do you grow your brand or your company's market share & sales volume? A few years ago, I posted on my blog titled 'what is your marketing iq?' which has all the answers. The answer is actually quite simple, so simple that most don't know the answer. Most company would think that the answer is to get existing customers to increase their purchase frequency i.e. buy more from you or by increasing customer loyalty. This is why so many companies allocate a substantial amou

DIY Search Engine Optimization (SEO)

Published on 2009-10-20 02:44:00

No need to pay SEO agencies big money to optimise your website or keep searching the internet on how to do Search Engine Optimization (SEO) yourself. Google has now published its own SEO documentation which you can now Do It Yourself (DIY). What a better way to get a SEO documentation from Google instead of paying big bucks to SEO agencies where most of them give you the same kind of information/guidelines that are already widely available out on Google itself. I guess the money paid to agencies

Cost Effectiveness of Search Advertising/Marketing

Published on 2009-06-08 05:40:00

Over the years, I have been selling search advertising/marketing and one of the ways necessary to better sell especially to businesses that are new to search is to prove that it is a far more cost effective way of advertising as compared to many other forms of advertising mediums. Not too long ago, I posted a short but important blog post on my company's blog that search advertising is the most cost effective method of advertising. The study done by Piper Jaffray shows that the cost per lead fro