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How I became a dmoz.org editor and got a site listed
Published on 2011-05-31 05:21:00
Becoming an editor of the Open Directory at dmoz.orgI was recently accepted as an editor of the ODP (Open Directory Project) at dmoz.org. Given the significance of the directory, its historical connection with Google, and its prominence in SEO discussion, I want to share my experience to help others understand the project better. I don't speak for the ODP. This is very much a personal article about my own experiences.First, I must warn that if you're looking for a way to trick the ODP into admit
A Royal Twitter Marketing Failure
Published on 2011-04-28 10:13:00
Amid the buzz surrounding the royal wedding on 29th April, marketers at one brand - Slim-Fast - saw a huge opportunity. They sponsored the #RoyalWedding hashtag on Twitter, hoping to ride on the wave of interest generated by an event watched by billions around the world. Twitter was awash with hype. The expected web traffic rush threatened to crash Twitter - perhaps even the whole internet.No doubt the royal wedding hashtag received many millions of views, from people all over the world. In addi
Four Reasons to Build "Nofollow" Links
Published on 2011-03-07 10:53:00
Are you passing up powerful link-building opportunities? Do you get that sinking feeling when you see rel="nofollow" in the HTML of pages you invested valuable time into identifying? Do you think "nofollow" links have no SEO value? If so, think again. Nofollow links absolutely do have value. And not just SEO value. Effective link building campaigns should integrate with other elements of your digital and traditional marketing strategy. Here are four good reasons why...1. Users follow links tooYo
