B2B Telemarketing

Key challenges for today's Entrepreneurs

I was at Venturefest Yorkshire yesterday and sat in on a session discussing the key findings from a recent Entrepreneurs' Survey.Whilst the findings of the survey weren't exactly ground-breaking (top challenges were "cash flow and funding" and the need to generate greater sales) the discussion surrounding the survey was really interesting.On the funding front, the room was surveyed with a quick show of hand of who had previously pitched for VC funding. Only 3 people put there hands up and, of th

Is LinkedIn rolling out social spam now?

To all those idealist who thought that social media has heralded a new age of selling.No more spam, no more push marketing... yeah, right.Yesterday I received 2 messages from advertisers straight into my inbox on LinkedIn. One was from HP and the other from Microsoft (not sure why I got them since I'm not in IT, but whatever).They appeared in my inbox alongside other network messages. When I clicked on the link I'm sent to micro site on LinkedIn. Right at the bottom it tells me:Why did I receiv

Re-thinking the B2B sales model

Here's an interesting question to consider: "Where does the B2B sales model go from here?"And, whilst I wonder whether the sales model example quoted in the article is really so different from other technology companies who sell through channel, it's still a good question to ask.Without doubt, the traditional "sales force" has changed over the last 10 years.The other day I dusted off an old classic book on the sales force written back in 2001 and was amazed how out of date it was.No mention of e