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Hype Reaches New Heights

Epic FAIL on Freedom Tower hype in NYC. Simmer down on marketing "spin" unless your customers can share in the celebration.

Sex Sells, But Who’s Buying THIS?

Sex often sells - but even when the product is a clogged drain product? In the latest spot for LIquid Plumr, the agency chooses a hardcore porn innuendo, and pulls it off. I said PULLS.

Distribution: The Inconvenient Truth for Brands

“What” or “Where” – which is more important to consumers? Which is more important to marketers? Turns out that distribution strategies are wildly important, and can have more impact on brands than we might think.